Why is local search important?
Information on the internet is becoming more organized and more useful every day.
Algorithms continue to be refined, making search results more relevant. And local searches are a key part of many results.
➢ 54% of Americans have substituted the internet and local search for phone books – comScore networks
➢ 61% of local searches result in purchases – TMP/comScore
➢ 80% of budgets are spent within 50 miles of the home – DMA/proprietary
➢ 82% of local searchers follow up offline via visit, phone call or purchase -TMP/comScore